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+18184693658
+18184693658

Your Team to Triumph in the 
U.S. Market

Leverage 20+ years of marketing and sales experience in the U.S. With expertise at P&G, Kimberly Clark, Purina, and Disney
Looking to launch your business in the United States?
Consider us an extension of your team on the ground
Book a readiness assessment
Book a readiness assessment

Trusted by

We're Gel.

We’re a full-service agency that helps international companies strategically launch in the U.S. with strategic thinking, brand development, and impactful sales solutions.

Book a readiness assessment
Book a readiness assessment

Partner with the team trusted by leading international companies

Patricio Fuentes
Owner & CEO
Julie McPeek
Brand & Marketing Strategist
Chris Thomas
Creative Director
Brenna McPeek
Brand Strategist & Copywriter
Chris Rebseman
Selling Strategist

Please join us for a free 60 minute readiness assessment to review your product or service and address challenges you might face entering the US market.

Book a readiness assessment
Book a readiness assessment

Our Services

Brand Identity & Strategy

  • Consumer Market Research
  • Competitive Audit
  • Brand Positioning
  • Brand Architecture
  • Naming

Visual Identity & Design

  • Logo
  • Packaging
  • Website
  • E-Commerce
  • Sell Sheets
  • Trade Show Presence
  • Point of Sale
  • Social Campaigns
  • Marketing Collateral

Sales Strategy & Support

  • Go-to-Market-strategie
  • Store Audits
  • Buyer Appointments
  • Vendor Setup
  • Sales Rep Onboarding
  • Innovation Strategy
  • Ongoing Sales Support

Merkbeheer

  • Marketing Strategy
  • Marketing Plan Management
  • Content Calendar
  • Social Media / Digital Management
Book a readiness assessment
Book a readiness assessment

Why us?

Local Insight, Global Reach

Tap into our deep understanding of the U.S. market to build strategic branding backed by decades of global success.

Tailored Strategies

Benefit from bespoke brand strategies that address the specific challenges of your market entry, ensuring your brand stands out from the competition, is authentic to your business, and resonates with your audience.

Proven Track Record

Leverage our longstanding experience with top CPG companies to navigate complexities and seize market opportunities effectively.

Book a readiness assessment
Book a readiness assessment

Our Successes

Florax

Successfully launched a Brazilian probiotic supplement in the U.S. where 100% of product sold out in the first hour

Freebreathe

Named, designed, and launched a cutting edge dutch water-sport innovation in 90 days

BeeRX

We took BeeRX from Market Assessment to Market ready in under 7 months!

BabySmile

Refreshed Babysmile’s brand and landing page for CES 2024 with outstanding results and data capture!

Cabeau

Refreshing a brand for growth with 2 times the market reach after launch

Marini Naturals

Took Marini from locally sourced to 100% funded and ready for shelves

Book a readiness assessment
Book a readiness assessment
“They are very meticulous and professional. On top of that, they are a consistent partner that is always ready to provide us with solutions.”

John Hanna

Cabeau

“Gel did an amazing job. The packaging has been extremely well received. I don’t think we would’ve been successful at getting a new target if the packaging didn’t stand out.”

Elizabeth Berg

Taro Pharmaceuticals

“From the moment we released the visual update, 
our metrics have increased year over year.”

Neil Ishibashi

Fandago

Ready to start a project?
Let's talk